Analysis of Miss & Mrs. Clothing Manufacturer

The company operates a retail store in addition to its manufacturing facility, and also has a catalog from which wholesalers can select purchases. Already profitable before reaching the five-year mark, Miss & Mrs. provides a good example of how a familyrun business can operate.

However, the company is subject to the economic pressures of the environment in which it operates, and it also must cope with the issues that hiring workers from the outside would bring. Currently, the company is seeking ways to expand its market share, and is considering both expanding its product line and acquiring a competitor to increase its market share. In addition, the company is planning to implement a computerized inventory and financial system to help it have better control of this information and to eliminate the need for an outside bookkeeping service.

Miss & Mrs. is a company specializing in low-priced clothing for women which was started in August 1992 by two sisters, Yun Hui Kim (president) and Claudia Kang. The company is located in Los Angeles, with a factory in downtown Los Angeles t

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began marketing its items by door to door sales, that technique has been abandoned as being inefficient. Instead, the company now offers a catalog and has a retail store in the San Pedro Mart. Wholesalers can purchase directly from the catalog, or they may visit the factory to view samples; these customers typically do not purchase at the store. When Miss & Mrs. sells to a customer outside the immediate area, it uses freight forwarders to provide ground or air transportation, and it pays the cost of such transportation. Local wholesalers and retailers sometimes pick up their orders at the factory. Retail customers may purchase from the catalog, but most retail sales are made at the company's store in downtown Los Angeles. Miss & Mrs. has built its success largely on word of mouth promotion. It does not place advertisements in trade magazines, nor does it participate in advertising for its retail store. The catalog and samples are the basic elements of its promotional program. The catalog is mailed to previous customers, and samples are made available to wholesalers. Lacking a formal promotional strategy has not hurt the company to this point, and helped keep costs down in the critical initial period of the company's exis
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Approximate Word count = 3363
Approximate Pages = 13 (250 words per page)

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