because it is characterized by many competitors. From this standpoint, there are few barriers to entry. However, the capital requirements can be difficult to overcome since entry requires purchasing (or leasing) machines, hiring workers and having a permanent factory location. Small business loans are often used to help companies get started, but lenders can be reluctant to loan money to small businesses concentrating in this industry because of the high rate of failure of small business in general, and in this market in particular (Conti S10).
This industry is also subject to strong technological influences which can be used to competitive advantage. Although Miss & Mrs. is not a highly automated company, they are investigating several types of technology which would help them increase their business and cut costs. Among the technological innovations being considered is a computer system which would assist in the tracking of inventory and in order processing. Automating the office has dist
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