ges. With time, however, the company introduced other products, such as Diet Coke, energy drinks and even bottled water. Each of these beverages targets a different market segment, although there may be some overlap. Thus, a single individual may be a Diet Coke consumer during leisure activities as well as a consumer of energy drinks during exercise.
Understanding the various market segments that may be associated with a single product can involve the use of computers, market research data collection firms, or careful a
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