otion of your product is intended to inform and persuade your target market. Does your promotion make sense? You may think it is great, but feedback from those buying or likely to buy your product may show your need to change your approach. Your promotional tools may include advertising, sales strategies, sales promotion, and public relations or publicity. In promoting your beer product consider strategies, which will assist in gaining a foothold in the market. What is everybody else doing? How can you offer something different?
Question: Determine whether you will be marketing a specialty beer or one of the bigger name brands such as Coors.
ERC published world beer market report.(ERC Statistics International PLC)
ERC Statistics International PLC has recently published their World Beer Market; 1998 Survey.
From Modern Brewery Age, March 29 1999
Consumers opt for light beer, imports.
Fewer drug store beer shoppers are sporting beer bellies this year after choosing light beers over regular in 1998. More of them are also looking beyond...
From Drug Store News, May 17 1999 by Jennifer Kulpa
Australian brew wins taste test in India.
Foster's beer is now "widely perceived" as the number two beer brand in Maharashtra, the only Indian state where it has been launched, according to a...
Import beers post record rise as sales of micro brews fade.
As the thirst for microbrews evaporates and domestic brands continue to produce flat sales, more consumers are saying "vaarwel" to these beer options...
From Drug Store News, March 01 1999
Those globe-hopping beers.(global expansion of the beer market)(Brief Article)
The beer business is entering the early stages of globalization as consumer tastes everywhere begin to converge. As a result, the international beer...
Biggest brands.(survey of the most popular brand name products in the UK)
A survey of the biggest brand name ...