heir success directly to their location. A good location in a high traffic area is important for these types of businesses, which depend on walk-in customers for substantial parts of their revenue. Choosing a location is based on the market research conducted prior to this point. It requires that management understand where the customers are located, and how best to reach them. Location is also important in the concessions that management is able to negotiate with the landlord. For a service business, the company probably does not need much more than an office; in some geographic locations, office space is highly overstocked, with the result that management may be able to work out a deal for free rent or other concessions. Choosing a location should also be done with an eye toward the future so that the company does not take on unnecessary moving expenses too soon. Careful strategic planning at this stage can help an organization achieve long-term success, not only with regard to l
...