I would measure employee attitudes using a variety of tools and techniques. One way I would evaluate employee attitudes toward the company, its products, and its strategic direction would be through direct surveys. I would also involve focus groups of employees utilizing a third party facilitator -- on the theory that workers are more likely to say what is on their minds to someone who is not part of the General Electric management team -- no matter how far removed that person might be from the focus group attendees and their work. Another way I w
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