Wider Concept of A Business' Competitor

For example, a customer who mail orders a book from Barnes & Noble might have to confirm his or her address with FedEx before the book can be delivered. That customer now has an opportunity to compare Barnes & Noble's customer service with FedEx's customer service. If Barnes & Noble fares poorly in the comparison, that customer might very well consider trying Borders the next time he or she needs to order a book. Another example could be the customer who regularly shops at Barnes & Noble, but has always been just a little dissatisfied with the selection and service. Still, it's a large store, so she can usually find something that will fit her needs. But then she shops at CostCo one day and is simply blown away by the selection and service there. After that experience, she no longer wants to settle for Barnes & Nob

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Some common words found in the essay are:
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Approximate Word count = 772
Approximate Pages = 3 (250 words per page)