rticular analysis.
All three players are competing for share advantage in a highly segmented market. Donnelley sees its primary marketing segments as spreading across some dozen businesses endeavors, ranging from pre press production through printing to distribution. Opting for a strong vertical integration, Donnelley affirms a belief in the use of EVA to enable it to add more market share by not trying to add market share.
According to the Morgan analysis "With EVA at the root of all key decisions, the company concentrates on returns and profitability, not just market share. Also, management is holding Donnelley to world-class manufacturing standards. It has initiated programs aimed at productivity gains and contin
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