Leadership Style of Michael Eisner
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The Disney Company has had two charismatic leaders in its history: Walt Disney and Michael Eisner. Disney's tenure was followed by lackluster performance at the company after his death, and none of the executives at the organization possessed a personality strong enough to bring the company out of its malaise. It took an outsider, from the movie industry, to help the company not only regain its former glory, but move forward to become one of the largest entertainment companies in the United States. Michael Eisner accomplished this change in the company through charismatic leadership; it remains to be seen whether he has provided the company with the transformational leadership necessary to see it into the next century. Both Disney and Eisner used transformational leadership to provide direction to the company, but it was Eisner who led the company out of the doldrums and helped to shape it into a media giant. This research examines the leadership style of Eisner, and the factors which contribute to his success at Disney.Charismatic leadership, in which the personality of the leader provides the motivation for personal loyalty and performance beyond expectation by subordinates, is sometimes considered a subset of the broader category of transformational leadership (Luthans 357). Charismatic leadership theories hold that charismatic leaders are able to inspire their subordinates through sheer will of personality; through this
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sney combined the studio's movie productions with television promotion through the Wonderful World of Disney, which also promoted color television. The television show also showcased the Disneyland park as well as upcoming feature films. The park featured rides based on Disney's films, such as Peter Pan and Snow White, and the animated films themselves were re released every five to seven years in order to market to the newest group of children (which comprised the target audience for the films). The result was a symbiotic marketing program which gave way to merchandising (made popular with the Davy Crockett cap) and which continues to this day (Katz 10).
Michael Eisner Prior to Joining Disney
Michael Eisner attended a notable prep school during his high school years, but was not a good enough student to attend an Ivy League college; instead, he went to a small school in the mid-West where he was attracted to drama. After graduation, he got a job inserting commercials in children's television, and worked his way up through various companies in television until he was recognized at ABC as an innovator and a strong "people" person. In part because of his generation (Eisner is one of the baby boomers) and in part because of a
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Approximate Word count = 1578
Approximate Pages = 6 (250 words per page)
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