ll find this an attractive way to do business also increases since there will be more demands on their time. In the near future, the industry can expect to enjoy slow but steady growth as demographics will not be shifting significantly and the market has reached a level of maturity which is not likely to change quickly.
3. Lands' End main competitors are J. Crew, Eddie Bauer (a division of Spiegel), and L. L. Bean. These four companies (including Lands' End) focus on casual clothing that emphasizes an "outdoors" image. L. L. Bean has cultivated an image of being politically correct in that it emphasizes a lifestyle as well as clothing. Eddie Bauer has an images of being "higher end" than the other companies, although all four companies are perceived as targeting those consumers who have considerable disposable income (not those consumers who are likely to shop at Kmart).
Lands' End has decided that it will not participate in traditional retailing in that it does not have a "brick and mortar" facility for customers. L. L. Bean also does not engage in retail stores but instead relies on a catalog business which is very similar to Lands' End in that the catalog has a lot of copy and uses "regular" looking people as models.
Eddie Bauer has put considerable resources behind traditional retailing in addition to its catalog operation. A division of mail order giant Spiegel, Eddie Bauer uses attractive models in exotic (or at least interesting) settings, which reinforces the idea that consumers who purchase Eddie Bauer products will look like or live like the images portrayed in the catalog. J. Crew also emphasizes an active lifestyle, but does so by using a sports motif throughout its catalog. J. Crew also is entering the retail market with traditional stores, a move which could divert resources from the mail order segment of this smallest o
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