y divested its original online information service and related products in 1997. The company had its follow-on public offering of two million shares in early 1998.
N2K has taken a somewhat different approach to its online store structure than CDnow. Instead of having a single site where users can search through all available titles, N2K uses several different sites, each targeting a specific product niche, to generate sales. The "general" online store is musicblvd.com that is similar to CDnow's site. In addition, the company hosts sites based on music genre (such as rocktropolis.com and jazzcentralstation.com) as well as by artist (stonesworld.com and leonardbernstein.com).
Similar to CDnow, N2K does not carry its own inventory; instead it also uses Valley Media for order fulfillment. Credit cards are required for purchases at N2K, and the company does not maintain a physical store location. In addition to its other activities, N2K also created its own record label (Encoded Music) in 1997 in order to g
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