Model Insurance Sales
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Selling of any type involves a personal relationship with prospects; even large consumer companies such as Proctor and Gamble seek to establish images in the minds of consumers which make the consumers feel good about purchasing the products. For service providers, selling becomes a much more personal experience with face-to-face selling an integral part of the process. Insurance representatives develop relationships with prospects and clients which can last many years and which form the basis for a successful agency. Understanding the unique needs of each customer, their financial situation, their expertise in financial matters and their own level of risk taking is key to success in this business, and these skills are developed over the course of a career.Successful insurance representatives do more than just sell insurance policies; they help develop financial strategies for clients which help their clients meet unexpected financial and personal setbacks in their lives. Because of the nature of the product, insurance representatives must be good listeners, and able to overcome objections which the clients may not even recognize. Resistance to products offered by the agent may arise not from a financial or logical reason, but because the prospect does not want to confront the issue of personal tragedy (in the case of home or auto insurance) or his own mortality (life insurance). Because of this, and because of the financial nature of the insurance marke
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ome good prospects. I participate in this type of mailing in part because my competitors do it, and in part because new home buyers are likely to need to change their policies. First-time home buyers are likely to need not only homeowners' insurance, but also life insurance and other types of policies.
Observations
I first began using direct mail in the mid-1970s when I did not have the ability to computerize the process. The first direct mail piece I sent was to existing customers telling them about ancillary products; it generated almost no response. Although I was put off by the lack of response to the direct mail piece, I began sending out regular letters mentioning not only specific products, but including other information which I thought would be helpful to my customers.
During the 1980s, a number of companies began offering cafeteria plans to their employees. These plans enable employees to put aside a lump sum of pre-tax earnings in order to pay for benefits not provided by the company. Some employees choose to use the savings for health insurance; others use it for life insurance. Acceptable uses of the funds include items of this type as well as out-of-pocket medical expenses and even mileage to and from physi
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Some common words found in the essay are:
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Approximate Word count = 4065
Approximate Pages = 16 (250 words per page)
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