' long-term financial needs and expectations (Montgomery, Blodgett & Barnes 21-38). Thus, the short-term goal of pushing the company's products may often conflict with the long-term goal of satisfying customers and ensuring continued business, but the financial professional must find a way to satisfy both these requirements of his or her profession.
Financial service professionals also experience the added stress of attempting to prove intangible benefits to potential customers. Researchers Montgomery, Blodgett & Barnes argue that, in particular, financial service salespeople must find ways to describe and demonstrate a service the quality of which is difficult
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