well-traveled corridors where secondary airports were available with gate that could be obtained more easily than gates at first-tier airports. Although its satellite TV feature has been a selling point from the beginning, the company has also focused on convenience and providing a high-quality passenger experience. The company does not use paper tickets, for example, and seeks to provide traditional amenities, such as beverages, to enhance the flying experience ("CEO Sees," 2004).
Today, the company is also aggressively pursuing
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