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The Power Walker

The "Power Walker" is a specially designed walking athletic shoe that utilizes our patented technology that recycles automobile tires to create a sole that leaves all of the competitors behind. Designed for a specific target market -- the over 50's crowd -- some 35 percent of which swear by power walking, our shoe is designed with three important factors in mind -- efficiency, economy and style.

Power walking -- a sport which has been around since the 1970s and is endorsed by the American Medical Association, the American Heart Association, the American Cancer Society, and several dozen similar groups -- is not running, which so many people find too hard on their bodies. It's not strolling, which does not burn enough calories. And it's not racewalking, that style so many people think, "looks funny" but is actually very difficult to learn.

Power walking is walking very fast, to maintain cardiovascular health and burn lots of calories (even more so than running!). The typical "power walker" will put in 10 to 15 miles per day and can go through several dozen pair of "running shoes" in a year. And that's where our radical new design and technology comes in. Assuming an average price for running shoes of $100 and a replacement need of five pair (a conservative estimate according to powerwalking.com) per year, a power walker could spend $500 or more per year.

Or, he or she could buy one of our Power Walker shoes for $115 and gain more benefits, such as these:

More conservative design (many seniors report frustration in shoe stores when confronted with jazzy sneakers that are high on flash and low on quality.)

Designed for key arch and ankle support (the AMA reports that ankle and foot damage is more predominant once a person passes 50)

16 points of customization (arch height, toe flex, heel burn, tendon wrap, ball support and so on).

The most important benefit -- and the one which will influence all of our mar...

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The Power Walker. (1969, December 31). In LotsofEssays.com. Retrieved 10:50, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1696147.html