The Power Walker

Power walking -- a sport which has been around since the 1970s and is endorsed by the American Medical Association, the American Heart Association, the American Cancer Society, and several dozen similar groups -- is not running, which so many people find too hard on their bodies. It's not strolling, which does not burn enough calories. And it's not racewalking, that style so many people think, "looks funny" but is actually very difficult to learn.

Power walking is walking very fast, to maintain cardiovascular health and burn lots of calories (even more so than running!). The typical "power walker" will put in 10 to 15 miles per day and can go through several dozen pair of "running shoes" in a year. And that's where our radical new design and technology comes in. Assuming an average price for running shoes of $100 and a replacement need of five pair (a conservative estimate according to powerwalking.com) per year, a power walker could spend $500 or more per year.

Or, he or she could buy one of our Power Walker shoes for $115 and g

. . .
rcise equipment, hiking, hunting, aerobics, calisthenics, jogging, and tennis. Women prefer fitness-related activities and men prefer outdoor sports. Ever since the experiences of the 1960s and '70s, demonstrated that total abuse of our bodies does not necessarily mean we will live longer, our nation has been obsessed with healthy eating and exercise. The late 1970s brought in the idea that running three to five miles a day was the secret to everlasting health and vitality. The side effects of shin splints, heart attacks, and the destruction of both knees and ankles dampened the enthusiasm toward this type of exercise. The 1980s gave America Jane Fonda with her aerobic formula for eternal youth. All around our nation, health clubs promoted this new strategy to make Americans the healthiest people on earth. But there is just so much television that can be watched. Also, after a while, people began to realize that the people doing the exercising taped for fifteen minutes and took two hours off to rest. The early '90s saw technology take over with exercise bikes, computer run tread mills, and machines that were supposed to make everyone look like an Olympic gymnast. Of course, these machines were ugly and were quickly put aw
. . .

Some common words found in the essay are:
Power Walker, Jane Fonda, Medical Association, Cancer Society, Strategy Positioning, Power Walking, User Friendly, Walkers America, Coke Pepsi, Segmentation Strategy, power walker, power walkers, power walking, athletic shoe, market --, american medical association, 35 percent, women 50, knees ankles, exercise equipment, market -- women, potential customers,
Approximate Word count = 1272
Approximate Pages = 5 (250 words per page)

More Essays on The Power Walker