International Marketing Environment
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When considering international marketing, companies must take into account their own internal structure, the role of the governments of the countries considered, and the way in which the company would operate in the foreign nation (whether directly, as part of a joint venture, or through some licensing effort). Political situations must be considered, and the labor situation in the foreign country (as well as in the domestic country) must also be taken into account.Increasing numbers of companies throughout the world are marketing on an international basis. There are two primary reasons why they do this: competition and markets. The competition facing companies domestically is increasingly from foreign firms. Competition comes not only from recognized industrial nations, but also from developing nations and the former Soviet Union. The other major reason that companies consider the international economy is the availability of markets. Market opportunity and growth is certainly present in foreign countries, although purchasing power can vary greatly. For many products
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Approximate Word count = 752
Approximate Pages = 3 (250 words per page)
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