Internet & TV Advertising to Children

E-commerce has been embraced by industry as a whole as a way to market both to business and consumers.

Children are one of the most rapidly growing groups of users of the Internet.

The Internet offers new ways to market to children through the use of ads on the sites that children visit most often.

Navigating the Internet is not an easy process and most users rely on search engines to assist in that effort.

Search engines rely on the English language and target adults rather than children.

For many years, television advertising has been a primary marketing avenue for reaching children. Although children have limited disposable income compared to adults, they directly and indirectly control a considerable amount of sales and watch a significant amount of television.

Young (aged four to 12) consumers directly controlled $25 billion in purchases in 1998 with money given to or earned by them (Geary, 1999, p. 36).

Children aged four to 12 also directly influenced purchases amounting to another $188 billion made by families in 1998, and indirectly influenced an additional $300 billion in purchases during the same year (Geary, 1996, p. 36).

It is estimated that the typical American child was exposed to approximately 20,000 television advertisements

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the United States and Europe (McKay, 1999, p. 60). By 2002, children will be responsible for $1.3 billion in e-commerce transactions either through direct or indirect influence over purchases in their households (Geary, 1999, p. 36). The following chart illustrates those e-commerce categories where children have influence, and the approximately dollar value of those categories for 1997 and 2002 (2002 is estimated). Values shown are in millions of dollars (Anders, 1998, p. S2).
Search Engines With nearly one billion Web pages already available and more being added daily, one of the most significant problems with the Internet is finding information. Search engines, which help users find data on the World Wide Web, are popular because they can make sense of the vast amount of information available. Yahoo!, for example, is a directory of Web pages organized and updated manually by its staff. At the same time, search engines (including Yahoo!) use software "spiders" that are constantly searching the Web, following links and indexing Web pages. While many directories default to spiders like Inktomi, meta sites offer results from various search engines and directories (Patsuris, 1999, p. 35). Most search engines and Int
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Some common words found in the essay are:
Commerce Electronic, Educational Web, Television Advertising, Children Companies, Wide Web, Internet English, Bugs Bunny, Characters Education, Europe McKay, Internet America, search engines, electronic commerce, geary 1999, cartoon characters, internet america, king 1997, mckay 1999, emmanuel 1999, anders 1998, troy 1998, emmanuel 1999 2-8, mckay 1999 60, geary 1999 36, anders 1998 s2, king 1997 69,
Approximate Word count = 1638
Approximate Pages = 7 (250 words per page)

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