International Trade Environment in Tunisia
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Innovations in transportation and communications during the twentieth century resulted in goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating niches for themselves in particular product or service markets. Because of this greater interest in the global economy, companies which are seeking to build long-term strategic plans must consider whether or not international marketing or investing is a critical part of those long-term plans.When considering international activities, companies take into account their own internal structure, the role of the governments of the countries considered, and the way in which the company would operate in the foreign nation (whether directly, as part of a joint venture, or through some licensing agreement). Political situations must be considered, and the labor situation in the foreign country (as well as in the domestic country) must also be taken into account. The differences in the currencies between the various countries involved must also be considered, and barriers to trade (both tariff and nontariff) also need to be evaluated since the barriers which the company needs to overcome may determine whether a particular venture will be profitable or unprofitable. This research considers the economic and financial environment in Tunisia at the end of th
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le through the Reuters news service, which has a high profile in European and American news markets. In 1998, foreign investors were responsible for half of the total trade volume on the Tunisian exchange, and 20 percent of the market capitalization at the end of 1998 was in the hands of foreign investors (Tunisia Economic Development, 1999, p. 1).
In 1999, the World Bank identified Tunisia as having the highest rate of growth in recent years within the Middle East and Africa. This success was generally attributed to the country's macroeconomic policy, which has focused on increasing development across all industries and fields. At the same time, the nation has engaged in economic reforms which have been introduced gradually (including the privatization reforms) and which have allowed the economy to adapt to each reform without a systemwide shock being felt. The nation managed to avoid the financial crisis which affected many nations (particular Asian nations) during the late 1990s, and unlike many emerging nations, Tunisia has not had to restructure its debt (Tunisia has Highest Growth, 1999, p. 1).
Companies considering international expansion must also analyze the characteristics of the market and the institutions that a
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Approximate Word count = 6258
Approximate Pages = 25 (250 words per page)
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