recognized industrial nations, but also from developing nations and the former Soviet Union.
The other major reason that companies consider the international economy is the availability of markets. Market opportunity and growth is certainly present in foreign countries, although purchasing power can vary greatly. For many products and services, companies are turning to the diversification that international marketing brings. By marketing to a variety of nations, a company is not so severely affected by a downturn in any one country's economy. Introducing and marketing products abroad increases the company's overall market share, and is thus a competitive decision that many companies are turning to (Vernon Wortzel & Wortzel, 1997, p. 128).
Companies with successful products in one market may decide to venture into the international arena in order to increase their sales, profit, market share and long-term opportunity for success. The decision to enter new markets should not be undertaken lightly, however, and products which are s
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