Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating marketing niches for themselves in particular product or service areas. When considering international marketing, companies must take into account their own internal structure, the role of the governments of the countries considered, and the way in which the company would operate in the foreign nation (whether directly, as part of a joint venture, or through some licensing effort). Political situations must be considered, and the labor situation in the foreign country (as well as in the domestic country) must also be taken into account. This research provides an overview of key success factors for international retailers in nine geographic regions.
Taken together, Canada and the United States form one of the most sought-after markets in the world, particularly in the area of consumer goods. Although there are cultural differences between the two countries, they share a common language (despite efforts by some Canadians to create a separate French-speaking country English remains the official language of Canada) and many of the same products are marketed in both nations. Perhaps most significantly, many of the same retailer
Read the full essay by joining our writing community - over 32,000 professional essays and term papers. Access this essay now!
Category: Economics - I
Some common topics found in the essays are:
Hyper Market, Brazil Africa, War II, Introduction Innovations, Central Bank, George Bush, Portugal Portugal, German Retailing, Sportswear JDS, Slower Growth, international retailers, hyper market, morais 2000, hyper market 2001, market 2001, domestic product, german retailing, 2000 88, gross domestic product, gross domestic, morais 2000 88, youth fever 2000, german retailing 2000, fever 2000, growth 2001,
Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!