Influence of U.S. Media
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As global tensions tighten and shift, the media industry of the United States is under scrutiny, and not always with a positive eye. Segrave mentions that long the standard setter for entertainment, especially in television and film, Hollywood has dominated the world entertainment market for years (1997). With simple story lines, action plots, international stars, and aggressive marketing techniques, Hollywood movies have prevailed in the world film market The American film studios have perhaps exploited advantages and formed an intentional "Hollyworld" (Segrave, 1997). Some of the factors in this situation are direct ownership of theaters, price fixing, block booking, and favored treatment from the U.S. government. One of the current debates in the field of media studies is the factor of U.S. media stomping all over the world, in a rampage of cultural imperialism, the bourgeois liberalization or homogenization of entertainment (Kahn, 1993; Nye, 2002). Sreberny-Mohammadi and others comment that particularly in the field of television this is a sensitive subject (1997). It is the purpose of this paper to provide an overview of the influence of U.S. media in other countries with a particular focus on Japan and China, two significant world nations.Some believe that the Hollywood moguls turn out sex-laden, violence-driven movies and television, creative an image of the U.S. that is negative and not representative of the U.S. as it actually is. For instance, Boston Uni
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now may lessen as other countries catch up to the early influence of the U.S. As the U.S. loses its media power, the anxiety about its dominance may ease around the world. Perhaps there will be fewer complaints about American arrogance and somewhat less backlash against America (Nye, 2002, 5).
Japanese writers Morita and Ishihara say in their book, A Japan That Can Say No, that the Japanese people seem to be asleep, that they are like ET of the Spielberg film, evolving into something with pronounced eyes and a top-heavy development with weak limbs and a thin body, possibly indicating a metaphor for mindlessly taking in too much American culture, not seeking out the best of the older ways within the Japanese culture (Morita & Ishihara, 2). They lament the dependence upon America's military strength and America's inability to foresee the market and need for semiconductors. There are concerns about whether Japan can create a new culture for itself based upon the development of high technology (Morita & Ishihara, 5). The dregs of World War II and the aftermath are still very much on the minds of leaders in Japan; however a shift in consciousness has begun.
These two Japanese writers see that America is declining somewhat. One
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Some common words found in the essay are:
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Approximate Word count = 5432
Approximate Pages = 22 (250 words per page)
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