sion programming, the networks and the studios, constantly make business decisions while claiming to try to reform themselves. Perhaps they secretly hope the discussions will go on without ever really changing anything, as the export of U.S. media is big business. "The Bold and the Beautiful" is the most watched program around the globe, shown in 98 countries (Miller, 2003, 3). In Los Angeles the problem of America's damaging on-screen images is acknowledged as serious, and professional panel discussions and debates deal with the role of American entertainment in the shaping of global attitudes toward the U.S.
Some critics call the phenomenon of U.S. media domination cultural imperialism or Coca-Colonization (Nye, 2002, 4). A French sheep farmer, Jose Bove, has become a cult figure since destroying a McDonald's restaurant in 1999. However, according to Nye, globalization is neither homogenizing nor Americanizing the cultures of the world (2). He suggests that onlookers of these phenomena not confuse globalization with Americanization. For exam
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