oncentrated nature of the Asian market. This can also be emphasized as a way to decrease the frustration of travel within Asia as fewer delays are likely to be encountered. Quality and brand image are also important to take into account since Asian travelers are traditionally less influenced by price than their Western counterparts and more influenced by intangible features such as brand image (Pinkham 30).
Distribution refers to the way in which a product is provided to customers. In the manufacturing industries, this refers to whether a product is sold directly to the consumer, or whether some type of middleman is used. In the airline industry, this definition can be expanded somewhat to include how the customer purchases tickets for the airline. Traditionally, customers have used travel agents or booked their tickets directly with the airline over the phone. EasyJet has made a name for itself by offering tickets on the Internet for its market, which consists of Western Europe. Like NEWCO, EasyJet serves se
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