itional firms to establish web sites. Traditional department stores- Macy's, Bloomingdale's, Saks, have pages from which their customers and new internet users can "shop". Yet, this new way of doing business on the internet has drawbacks in that a large part of the (aging) population is not used to this sort of business dealing, and would still prefer a "hands-on", in-store shopping experience.
So, the "e-commerce" companies are limited to those who have no qualms about doing business on the Internet. And, even here, if thei
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