ns now offer degrees in Hotels and Hospitality (Palmer, 2002, p.127).
Some tourism services are based on the web with travel agents, customers, and the hotels all linked together, sometimes interactively in real time (Molina and Bacchus, 2001. p.589). Language usage is an issue, as most Internet sites are in English, although some have features that translate the information into other languages. With customers often planning their vacations themselves, sometimes after looking at only two or three sites, it is imperative that hotel web sites be attractive and well-maintained. The leading sites a visually interesting, with multimedia, and detailed current content (Molina and Bacchus, 2001, p.593). Long lists of data that require the customer to scroll down or back click several times are a thing of the past. The customer will lose interest and go to another company. Some innovative web pages include links that will interest the customer·local cultural information, books about the destination, or catalogs that cater to travelers, such as the M
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