current shoppers, but non-shoppers are reluctant to shop online. A recent Jupiter Communications Survey conducted interviews of 50,000 US households. The study divided consumers into three categories, 1) buyers, who currently shop online; 2) browsers, those who use the net to gather information on products and services but don't purchase online; 3) non-shoppers, those who neither browse for products nor make purchases online.
The survey indicated that 73% of buyers expected to increase "
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