Sporting Goods Store Business Plan

This research presents a small business plan for starting a sporting goods retail store. The elements of this plan are (1) the business description, which includes all of the material found in a traditional business feasibility study other than proforma financial projections, and (2) the proforma financial projections for the proposed small business operation.

The description of the proposed small business operation is presented in this section. The elements of this description are (1) product description, (2) target market description, (3) existing competition, (4) marketing strategy, (5) business location, (6) management, and (7) staffing.

The product that will be offered by the proposed business is the retail sale of sporting goods. Sporting goods stores, as described by Standard Industrial Classification number 5941, are "establishments primarily engaged in the retail sale of sporting goods, sporting equipment, and . . . accessories." Retail establishments engaged in the sale of athletic footwear are described under Standard Industrial Classification number 5661 (shoe stores); however, the proposed business described in this plan will also sell athletic footwear. The specific product groups that will be represented in the goods offered for sale in the proposed business are as follows:

1. Ammunition for hunting weapons and handguns.

. . .
he sales floor. The minimization of role anxiety is considered to be a desirable human resource strategy for sales personnel in the contemporary environment. Role training will be provided for store personnel. Financial Projections Three types of financial projections are included in this business plan. The financial projections included are (1) a proforma income statement, (2) a proforma cash flow statement, and (3) a proforma balance sheet. All projections are presented for three years subsequent to business origination. Proforma Income Statement The total size of the retail sporting goods market in Mingo County is projected at $475,000 at the current population level of approximately 33,000 persons. The population growth rate of Mingo County approximates 0.6 percent per year. Thus, over a threeyear period, the total size of the retail sporting goods market in Mingo County would be expected to increase in the second and third years by a total of 1.2 percent or $5,700. As the proposed retail sporting goods business will be new, a great deal of effort will be required to capture market share from the two existing retail sporting goods stores located in Mingo County. Although the entrepreneurial manager of the proposed
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Some common words found in the essay are:
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Approximate Word count = 3500
Approximate Pages = 14 (250 words per page)

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