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amendment dealt with the pretesting of drugs for safety and effectiveness, and with the labeling of drugs by generic names.

Quite generally, the FDA exercises regulatory responsibilities with respect to foods, drugs, and cosmetics.5 The agency

2P. Kotler, Marketing Management, 6th ed. (Englewood Cliffs, New Jersey: PrenticeHall, Inc., 1987), 138.

3M. B. Peterson, The Regulated Consumer (Ottawa, Illinois: Green Hill Publishers, Inc., 1986), 49.

4P. E. Murphy, and B. M. Enis, Marketing, 2nd ed. (Glen view, Illinois: Scott, Foresman and Company, 1989), 122.

5Cummings, and Wise, 438. 3 is best known to the general public with respect to its drug pretesting program; however, its responsibilities encompass even the preparation and serving of food in public establishments.6

Many of the microbial organisms which are capable of producing food poisoning are not normally pathogenic. They may, however, become pathogenic to humans and, at times, cause fatalities, when human

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