promote its software applications product.
The software sub segment of the microcomputer segment of the computer industry was continuing to grow. At the time frame of the case, however, a general shakeout was in process, following which many of the existing players in the industry were not expected to remain.
The trend in the software sub segment of the microcomputer segment of the industry was a demand for ever more powerful applications programs to improve the efficiency of computer supported operations. This trend was strong in all customer groups; however, it was particularly strong among large corporate users. This trend was a positive one for Lotus Development Corporation because the company had been emphasizing the development of powerful, multifaceted applications programs.
One significant threat to Lotus Development Corporation was the IBM practice of
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