INTERCULTURAL COMMUNICATION Intercultural commun

Intercultural Communication Defined

Communication within an organization or between an organization and its external environment is not simply a matter of people and groups learning to speak to one another or to convey ideas to one another. On a more important level, such communication is the building of trust between the communicating parties. It is only when such trust is established that meaningful progress may occur.

In an intercultural environment, the greatest barriers to the development of trust, and, therefore, the development of effective communications are ethnocentric attitudes and attempts to impose a cultural imperialism. Ethnocentrism is a tendency to judge other people or groups by the standards and practices of one's own culture or ethnic group, and, as a consequence, to view people from outside one's own culture with disfavor, and to regard one's own culture, race, or ethnic group as inherently superior to all others.

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cer of television sets, as that company claims. He goes further, he claims that Zenith is not even the largest American television set producer. He cites the Thompson Company of France, which employs 6,500 in six American plants manufacturing television sets (American Zenith employs 5,000 people in two American plants manufacturing television sets). The point of this information (in the context of this research) is that non American multinationals operating on ever larger scales in the United States must also be prepared to function in a multicultural environment (Herr and Spiro, 1990), just as their American counterparts must do in countries other than the United States (Stewart, 1990). Intercultural Management Problems arise for the management seeking to establish an effective framework of intercultural communications. Worker attitudes in host countries may reflect values which conflict with the American values integrated into the culture of an American multinational corporation. Such differing attitudes and values must be accommodated within a modified corporate culture. Language is often a major barrier in an multicultural environment. In the past, most American multinational corporations have expected host count
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Some common words found in the essay are:
Summary Communication, Intercultural Management, Indians Vreeland, Assimilation American, Defined Communication, Historically United, South Africa, Brazil Mexico, Chinese Indian, Intercultural Relations, multinational corporations, population majority, vreeland 1987, cultural imperialism, intercultural relations, host country, one's own culture, own culture, american multinational, one's own, south africa, american multinational corporations, host country nationals, variety cultural environments, republic south africa,
Approximate Word count = 2267
Approximate Pages = 9 (250 words per page)