l markets (the total of all markets exclusive of North America the United States and Canada). By 2000, maintenance of the company's position as an industry leader in international markets may well become the Ford Motor Company's major mission. Ford of Europe will play a leading role in the attainment of the goals of that mission.
The performance of Ford of Europe through the remainder of the decade of the 1990s and on into the twenty first century will depend to a great extent on the success of Ford in adapting its strategy and operations to the environment of a more fully integrated (economically and politically) Europe. Through 1995, the integrated Europe will consist primarily of the present members of the European Economic Community. By the end of the decade, however, the integrated Europe will likely include all of the Western European countries not now a part of the European Economic Community, as well as most of the countries of Eastern Europe. By 2010, integrated Europe will likely include most or all of the European republics of the Soviet Union, includ
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