Proposed International Marketing Venture INTRODUCTION The purpose of this researc

 
 
 
 
The purpose of this research is to describe a proposal for the examination of a tentative international marketing venture. The purpose of the venture would be to import cocoa beans into the United States from Nigeria.

It is intended that a total of seven research questions be investigated in the proposed study. These research questions are as follows:

1. What is the status of the market for cocoa beans in the United Statessize, growth trends, and so forth?

2. What countries are currently the major suppliers of cocoa beans to the United States?

3. Is is probable that Nigeria can compete with the current suppliers of cocoa beans to the American market?

4. What are the legal requirements applicable to the import into the United States of cocoa beans from Nigeria American import restrictions generally, American import restrictions applicable to Nigerian products, tariffs, and so forth?

5. Will the American international balance of trade problem likely affect the venture?

6. What sources of financing are available for the proposed venturegovernment and private, and Nigerian and American?

7. What types of insurance are available for the proposed venturecargo, credit, and so forth, and from what sources is it availablegovernment and private, and Nigerian and American?

In current dollars, the United States imports approximately $500 million in cocoa beans annually (Paxton,


     
 
 
 
    

 

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of the United States has been on the decline since 1981 (Council of 4Economic Advisers, 1990). The merchandise balance of trade, however, has not been in surplus snce 1975, and the deficit has been increasing since 1980 (Council of Economic Advisers, 1990; Council of Economic Advisers, 1980). In spite of the merchandise trade deficit, the overall balance of trade remained positive, until 1983, when the services surplus was no longer able to overcome the merchandise deficit (Council of Economic Advisers, 1990). It is apparent that the merchandise trade deficit is the major problem area, although the services surplus has also trended generally downward since 1981 (Council of Economic Advisers, 1990). Cocoa beans are a part of the import and export of merchandise. Therefore, they may be viewed by American economic planners as a part of the country's trade deficit problem. Financing for firms importing products into the United States is not available from the United States government, unless the products are critical to the Amer

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