Importing Cocoa Beans The purpose of this research is t

A total of seven research questions are investigated in this study. These research questions are as follows:

1. What is the status of the market for cocoa beans in the United Statessize, growth trends, and so forth?

2. What countries are currently the major suppliers of cocoa beans to the United States?

3. Is it probable that Nigeria can compete with the current suppliers of cocoa beans to the American market?

4. What are the legal requirements applicable to the import into the United States of cocoa beans from Nigeria American import restrictions generally, American import restrictions applicable to Nigerian products, tariffs, and so forth?

5. Will the American international balance of trade problem likely affect the venture?

6. What sources of financing are available for the proposed venturegovernment and private, and Nigerian and American?

7. What types of insurance are available for the proposed venturecargo, credit, and so forth, and from what sources is it availablegovernment and private, and Nigerian and American?

The findings of this description and analysis are presented in separate discussions relat

. . .
btain, and (3) who makes the buying decision. Market segmentation is the first step in the target marketing process. Market segmentation is the "management strategy in which one or more groups of potential customers having similar within group characteristics is selected and (for which) separate marketing mixes are developed for each" (Kotler, 1990, 315). The process of market segmentation is the subdividing of a market into distinct customer subsets, where any subset may conceivably be selected as a target market to be reached with a distinct marketing mix. Marketing segmentation may be accomplished on the bases of demographic characteristics or geographic dispersion, each of which is widely employed. Alternatively, market segmentation may be based on one of the following differentiation criteria: 1. Preference segments. There are three identifiable patterns in preference segmentation. These three patterns are as follows: a. Homogeneous. A market in which there are no natural segments is considered to be homogeneous. b. Diffused. A diffused market is one with evenly dispersed preferences, and, thus, with no concentratio
. . .

Some common words found in the essay are:
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Approximate Word count = 6018
Approximate Pages = 24 (250 words per page)