EuroDisney
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EuroDisney opened in April 1992, and business from the first was not at the level anticipated or needed to pay for the investment. The experience the Disney company had with EuroDisney was different from what it had known with other Disney theme parks, each of which opened to large and growing business. In Europe, however, the park has lost money from the first. Projections had been made that the new park would attract 11 million visitors and produce $100 million in earnings in the first year, giving the company a small pre-tax profit. Instead, the park lost more than $900 million in the first two years. Attendance in 1992 was only 9.2 million, and visitors spent 12 percent less than anticipated. However, the park made its first quarterly profit in 1995, three years after its opening, and it was then predicted that the park would break even a year earlier than its original predictions (Cunningham 21). However, EuroDisney has not done as well in Europe as Disneyland has done in the United States in both its California and Orlando, Florida locations. A major reason for this is cultural, but there have been other forces as well that have contributed to the differences. One continuing problem faced by the park is seasonal--winter in Europe is harsher than in California or Florida, and business is much more reduced in the winter months. Most of Europe's big theme parks are in northwest Europe, and the unpredictable weather can cause problems. One of Disneyland Paris's
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35,000 visitors a day, 60 per cent of them foreign tourists, were unaware that a strike was taking place (Coron 17).
However, these cultural missteps have either been corrected or are not as definitive as they might seem. Disney has long been seen as a cultural bully in some quarters, and the French in particular resent American cultural intrusions to too great an extent. Other Europeans have been attracted to the park, of course, and the shift to a Europe-without-borders has enhanced the ability of the part to attract tourists. The park mirrors the original Disneyland in some respects, but it adds other elements at the same time:
The latest park is Disneyland Paris, which earlier was called EuroDisney. Europeans coming to Disneyland Paris are not only looking for a typical American culture, but also for reflections from European traditions. In comparison this isn't the case in Tokyo Disneyland where people will come just because it is so American. As we all know these Disney parks around the world provides entertainment for millions of visitors each year. Perhaps they feel the same way Walt Disney did when opening his first park: "I don't want the public to see the world they live in while they are in the Park. I wan
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Some common words found in the essay are:
Disneyland Paris, D'Europe Disney, France Disney, EuroDisney Disney, Television Network, Critics Disney, Disneyland Paris's, Olympics Barcelona, Mauschwitz Helgadottir, Trnstrm Disney, disneyland paris, theme parks, theme park, disney 1999 http//human2ihuhk rse/office/mdv/akk/projects/1999/disney/, aug 1997, cunningham 21, business europe, park lost, culture disney, northwest europe, american culture,
Approximate Word count = 1855
Approximate Pages = 7 (250 words per page)
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