in most cases) to pursue the program. Because of the cost considerations, it will be impossible for all but the most serious candidates to consider a trip to New York in order to visit the school before making a decision about attendance. The video can serve as a strong marketing tool from the aspect that it provides an accurate depiction of the environment, students, community and staff without requiring the investment in time or money that an actual visit would.
Choosing the right strategies to promote the video is key to its success (Nickels, 1984, p. 179). With appropriate strategies, the video will reach those individuals and decision makers who can make the decision to enroll students in LEAP.
It is also important to remember that
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