ed for cigarettes, but for general consumer goods that do not (necessarily) have physical and psychologically addictive properties. At the same time, this data is based on a single survey conducted by a company with a vested interest in promoting the nicotine patch, and so the numbers themselves could be suspect.
The more conservative figure is based on the current number of "committed quitters" in Ireland. This figure assumes that the number of smokers will decrease over the next five years, and that Warner-Lambert could successfully market to five percent of committed quitters in 1990, increasing that by one percent each year. This conservative approach uses the idea that "committed quitter" are more likely to pursue a smoking cessation program than smokers who merely indicate that they would "like to quit," and so may be a more realistic number of consumers for Niconil. Since the product is new to the market, the more conservative approach may protect the company initially; additional production capacity could be adde
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