Several Business Essays The Legatus organization is composed of sen

The Legatus organization is composed of senior executives (CEOs, presidents or managing partners) of various companies, all of whom are Catholic and all of whom week to apply the moral teachings of the Catholic Church to their businesses. The members of Legatus find that the capitalist environment is not mutually exclusive with a Christian environment.

In theory, the group is not contradicting the philosophy of the marketing concept, which is not concerned with how business is conducted, but the efficient conducting of that business. Companies which operate with a strong sense of civic responsibility, which is one aspect of Christian values, may actually benefit from the increased and positive public relations such activities bring. Apart from this theoretical approach, companies that have a "green" policy (that is, companies which are responsive and proactive with regard to the environment) may avoid costly lawsuits or fines from government, making this approach not only ethically sound but also economically sound.

There is some question as to whether this group should be limited to Catholics. Given the strong culture that exists within the Catholic Church, and the emphasis that these executives are placing on a Catholic, not merely Christian, orientation, it is entirely appropriate that the group should be composed exclusively of Catholics. This would certainly not preclude members from joining other groups that are dedicated to other forms of Christian application

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not to continue to try to improve its packaging. For example, critics find that the company could use unbleached cardboard; if it makes that move, critics may take issue with the type of ink or the processing of the package. The company should seek to make its decisions independent of the environmental critics. Unbleached cardboard and environmentally sensitive inks may make sense for the company. Both marketing managers and critics are likely to have a hidden agenda in this situation. The marketing managers are heralding their actions as evidence that L'eggs is an environmentally progressive company. Since that currently has appeal to consumers, it can be expected to bring in additional revenue, thus offsetting the costs associated with making the switch. Critics also are likely to have a hidden agenda. Once they have been successful at bringing one set of change, they realize that the company is willing to make change based on their demands. This can lead to a growing pressure from environmentalists on L'eggs to change other features of their packaging, and perhaps even the nature of the nylons themselves. It may be that the critics want to replace traditional nylons, which run easily, with more expensive nylons that

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