federal regulators. The Occupational Safety and Health Administration has proposed a ban on almost all indoor smoking in the workplace. Even more significant, the activist Food and Drug Administration is taking a look at whether to classify nicotine as a drug--a move that could effectively remove cigarettes from the over-the-counter market. FDA Commissioner David Kessler told Congress he believes that nicotine is a "highly addictive agent" and that cigarette producers control the level of nicotine "that creates and sustains this addiction" ("An Anti," 1995, p. 14). Because of all the attention, now is the time for health communication campaigns to blitz the public with their message.
The American College of Sports Medicine and the U.S. Centers for Disease Control and Prevention, for example, recently introduced Exercise Lite, a program that encourages Americans to quit smoking and incorporate 30 minutes or more of moderate-intensity physical activity into their daily routine, beginning with just a few minutes a day, if necessary ("Breakin
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