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ne Massachusetts study has concluded that drinking sugar-sweetened soft drinks increases the chance of childhood obesity, other studies have failed to find any link (CBS, 2003, n.p.). Thus, while Sean McBride, a spokesman for the National Soft Drink Association, is not a disinterested party when he claims that sodas were being unfairly blamed for childhood obesity, he is also not incorrect to point out that childhood obesity has a number of causes. For example, he notes that "[p]hysical education and physical activity are by far, more important in combating obesity

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