Marketing a European Suntan Product

Figures on growth and total sales vary depending upon the source. Some of these include the following:

(1) In 1986, retail sales in the sun-care product industry were $400 million.

(2) In 1987, it was expected that sales of tanning lotions, gels, oils and mousses would exceed $350 million in addition to the millions more spent on extras such as cocoa butter, tan accelerators and sunburn salves (Gellene, 1987, D1).

(3) In 1988, the industry grew to $500 million growing at a rate of approximately 10 percent (Sloan, 1989, p. 67).

(4) The sun-care products industry has enjoyed 20 percent annual sales growth since the mid-1980s (Hamilton, 1990, p. 22).

(5) In 1987, sales of department store brand sun-care products increased by 20 percent a year, while drug store brands were growing at a slower 5 percent rate (Gellene, 1987, p. D5).

(6) According to a 1989 FDA Consumer article, sales of sunscreen products hit $390 million and were expected to reach $560 million by 1992, according to Packaged Facts, Inc. a New York market research firm (Sweet, 1989, p. 11).

(7) In 1990, the sun-care product market was considered to be close to $500 million.

Whatever the exact figure is, there is certainly evidence that the market

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be completed in September 1991 and will then be open to industry comment. It is hoped that the proposal will be formally adopted in 1992 (Gellene, 1991, p. A18). There are two other factors that need to be considered when looking at future market growth. One is the potential use of melanin in products. Melanin is the dark pigment the body produces to protect against damage from sunlight, especially burning ultraviolet rays. It is what makes black people black and gives light-skinned people a tan. The goal of many sun-care product companies is to create and sell a variety of melanin-based products which would block the entire spectrum of burning ultraviolet rays. As of 1988, human testing had not been done. "Researchers say that melanin filters the wavelengths of light in proportion to the damage that each wavelength does to the skin" (Angier, 1990, p. C1). Companies have had difficulty incorporating melanin into a product because it is insoluble and sticky. However, in 1988 Advanced Polymer had developed a technique for incorporating various substances including melanin in microscopic plastic sponges (Angier, 1990, p. p. C1). Two, in addition to aging yuppies and baby boomers with children of their own, Retin-A user
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Some common words found in the essay are:
MARKET GROWTH, Schering Plough, Academy Dermatology, A18 Response, Ann Mysilborski, PACKAGING Marketing, Lifesaving Association, Seeking Sunnier, MARKET Figures, Hawaiian Tropics, skin cancer, york times, spf 15, schering plough, de soleil, bain de soleil, sun-care products, sun protection, bain de, market share, cosmetic industry, angeles times pp, drug cosmetic industry, los angeles times, future market growth,
Approximate Word count = 6986
Approximate Pages = 28 (250 words per page)