women (and boys and girls, for that matter) flows from media images and institutions of society and feeds upon itself, so that male and female members of that society view others' behavior and model their own actions after what they see around them. The result is a constantly self-perpetuating system of behaviors based on the myth about the inferiority and manipulability of women.
It should be clear to any member of society in the United States that much of the advertising in the country is based on the sexual manipulation of women. Almost any product or service advertised in the United States has been associated at one time or another with a female image which suggests sexual availability. The suggestion usually is that if the product or service is purchased, the purchaser will acquire not only the product or the service, but will also somehow acquire the sexy female used to advertise t
...