below with respect to Finding Nemo, released on May 30, 2003 after a major marketing and advertising campaign foreshadowed its release (Hein & Ebenkamp, 2003).
Long before Finding Nemo reached theaters on May 30, 2003, Disney and Pixar mounted a $60 million-plus marketing effort to ensure that its target audience of school-age children would beg their parents to take them to theaters (Hein & Ebenkamp, 2003). Having carefully identified its target audience as consisting of children in the preschool through early adolescent years û along with their parents û Disney and Pixar developed a marketing campaign that would include such partners as McDonald's, Kellogg, Keebler, Ralph's Supermarkets, Dreyer's ice cream, Frito-Lay, Pepsi's Mug and Slice brands, ConAgra's Orville Redenbacher, Perfetti Van Melle's Air Heads candy and videogame maker THQ (Hein & Ebenkamp, 2003). Some of the partners also spent significant amounts on marketing as well.
While this film had a well-defined target audience, part of it
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