Running a Successful Political Campaign

All political campaigns seek to persuade the public to vote for a candidate by managing the message that is communicated to the electorate through the media. The core message of any campaign is comprised of more than words and pictures. It is one component of a larger campaign game plan that seeks to coherently combine images, emotions, and logic to position people and ideas convincingly. During a campaign, external developments and attacks by other candidates require campaign managers to spin the news and the debates back to certain core messages in order to massage the particular segments of the audience that are required for the campaign to be successful (Stockwell, 4). In the first democracies, speakers could look directly at their constituents to gauge how their audience was reacting to their message or to campaign events and tailor their arguments accordingly. In this age of mass media and instant publicity, campaigns are an exact science that demands attention to detail. Campaigns must come up with a strategic plan, a coherent message, and must constantly research their particular audience in order to understand the electorate's ever changing wants and interests (Stockwell, 5)

This paper will examine the most effective mechanisms for running a successful campaign. First, we will examine all the elements that must be considered before a campaign can begin. These elements must be spelled out in a strategic plan that should be formulated before the campaign



Related Essays

Federal Campaign Financing Regulations Equity v. Efficiency .... Thus, either the costs of running for office must .... extent, by the activities of political action committees .... perceived to form a potentially successful candidate .... (2225 9 )

Power in the Political Process .... all the things that are necessary for running a successful campaign. .... rather than encouraging representation for varying opinions, political parties reduce .... (2207 9 )

Political Persuasion Tactics .... Successful campaigning requires the ability to persuade .... Republican ads have begun running clips of the .... Herb Scheinkopf is a political communications consultant .... (1455 6 )

Presidential Selection of Running Mate .... and to investigate their backgrounds for political or personal .... The fact that this combination was successful does not validate the way the running mate was .... (2101 8 )

Jesse Jackson's 1984 Presidential Campaign Anno .... with respect by Americans for his successful completion of a .... By sitting on his hands or running as a .... Foster, Lorn S. "Avenues for Political Mobilization: The .... (2721 11 )

Category: Misc - R
Common Topics
Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!
Join Now  
Saved Papers  
Save your essays here so you can locate them quickly!
"Thank you for making such a high quality site! Your papers are the best I have seen around"
Debbie B.
"Your site was very helpful and gave me the details I needed in order to complete my essay!!!"
Mike F.
"This site is an excellent vehicle for quick referrences. Thanks a bunch!"
Carla T.
"Great site, I got a lot of new ideas I would have never thought of before."
Nate A.
"I love this site!!!"
Marie H.
Copyright © 2007 - 2014 Lots of Essays. All Rights Reserved. DMCA