e rationale for their candidate's campaign. Why are they running for office? It is important to have a clear and concise answer to this question that is honest and persuasive. In order to help a candidate answer this question, the campaign manager should research the candidate's contribution to and involvement in the community. They should also have the candidate write a fake obituary as a means of understanding what is most important to them. The candidate must be able to clearly and directly convey to voters what they are for, what they have done, and what they will do if they are elected. They should have persuasive arguments that will tell voters why they should believe in the candidate and who will stand with the candidate. Only once the candidate can respond to all of these questions can the campaign begin to craft its message (Trost and Grossmann, 22).
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