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Vision Statement of easyJet PLC |
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easyJet PLC, as its name indicates, is a publicly traded company. easyJet PLC, however, also is a member of easyGroup, Ltd. The mission statement and the vision statement of easyJet PLC focus on the operational orientation of the company; however, the statements also reflect the underlying philosophies of easyGroup, Ltd. (2005). Analysing the Company's Vision Statement A vision statement creates a frame of reference for the values and objectives of a firm. Developing a vision statement for a firm's global business strategy essentially involves the reframing of a firm's existing vision to create a broader scope (Bryson, 2004; Opatz & Hutchinson, 1999). The easyJet PLC vision statement calls fo
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Category: Business - V
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Opatz Hutchinson, EasyJet PLC, Vision Statement, Mission Statement, Accessed Internet, mission statement, easyjet plc, United Kingdom, vision statement, Jossey-Bass Publishers, easygroup ltd, Planning Organisations, Planning Education, Bibliography Bryson, accessed internet 2005-10-30, internet 2005-10-30, accessed internet, effective mission, united kingdom, hutchinson 1999, effective mission statement, opatz hutchinson 1999, easygroup ltd 2005, opatz hutchinson, united kingdom easyjet,
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