Vision Statement of easyJet PLC

easyJet PLC, as its name indicates, is a publicly traded company. easyJet PLC, however, also is a member of easyGroup, Ltd. The mission statement and the vision statement of easyJet PLC focus on the operational orientation of the company; however, the statements also reflect the underlying philosophies of easyGroup, Ltd. (2005).

Analysing the Company's Vision Statement

A vision statement creates a frame of reference for the values and objectives of a firm. Developing a vision statement for a firm's global business strategy essentially involves the reframing of a firm's existing vision to create a broader scope (Bryson, 2004; Opatz & Hutchinson, 1999).

The easyJet PLC vision statement calls fo

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Category: Business - V