gh the process of personal selling, followed by advertising, sales promotion, and publicity in that order (Kotler, 1992, p. 525). Personal selling is the most cost effective means of actually obtaining an order, followed by sales promotion, publicity, and advertising in that order (Kotler, 1992, p. 525).
3. Stage of product life cycle. Sales promotion is particularly effective in the introductory stage of a product's life cycle (Kotler, 1992, p. 529). Advertising is also effective in the introductory stage. Both sales promotion and advertising continue to be important in the growth and maturing stages of a product's life cycle.
Marketing communications at The Men's Warehouse emphasizes advertising. Personal selling is also an important component of the firm's marketing communication mix. Advertising is critical for The Men's Warehouse because the firm is constrained from the use of sales promotion. The Men's Warehouse sells nationally branded men's clothing at discount prices. As a condition of prov
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