Sporting Goods Industry

In its infancy, the national sporting goods industry involved the production and marketing of a few items of equipment and devices which could not be easily fashioned by either individual users or small local firms (Moskowitz, Katz, and Levering, 1986). In many instances, equipment used in the pursuit of sport was not considered to be sporting goods, but rather other types of goods which were temporarily converted to recreational uses, such as boats. As the American society evolved, however, so did the sporting goods industry.

One of the more significant changes in the American society which has occurred in the twentieth century is the increase in the amount of leisure time available to the ordinary person (Gwartney, Stroup, and Studenmund, 1990). This increase in leisure time spawned the contemporary leisure time industry, of which the present day sporting goods industry is a segment (Standard & Poor's, 1991). In the early1990s, the sporting goods segment of the leisure time industry is divided into two subsegments. The first subsegment includes all equipment (other than transportation), devices (other than transportation), clothing, headgear, and footwear us

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ed subsidiary of the Brunswick Corp. Brusnwick manufactures sporting goods other than the MacGregor products, both under its own name and under the names of other wholly owned subsidiaries. Brunswick, however, is classified by industry analysis firms as a part of the sporting goods segment of the leisure time industry (Standard & Poor's, 1991). The four largest firms classified as a part of the sporting goods segment of the leisure time industry are Anthony Products, the Brunswick Corp., the Coleman Co., Inc, and the Huffy Corporation (Standard & Poor's, 1991). The combined market shares of these four firms are sufficient to classify the sporting goods segment of the leisure time industry as oligopolistic in character. The market shares in the sporting goods segment of the leisure time industry held by conglomerates outside of the segment (such as AMF) and outside of the industry (such as PepsiCo), and the market shares held by the major producers of power boats and RVs mean that these firms must also be considered as a part of the sporting goods oligopoly. COMPETITIVE STRUCTURE AND MARKETING STRATEGIES As stated at an earlier point in this research, the sporting goods segment of the leisure time industry is subdivid
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Approximate Word count = 1837
Approximate Pages = 7 (250 words per page)

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