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cent greater than that in Horry County ($24,959). As Horry County will account for more than threequarters of the total area resident population and almost fourfifths of the total resident households in the area in 1995, however, the income distribution of Horry County households is relevant to the purpose of this market survey (household income distribution data for Georgetown County are not available). Resident family distribution by annual income in Horry County is summarized in Table 1, which may be found on the following page. As the data presented in the table indicate, 50 percent of the resident population live in households with annual incomes of $25,000 or greater.

The importance of the tourism trade to the Myrtle Beach/ Grand Strand area may be appreciated by comparing spending in the area to total resident population income. The resident population annual income in the Myrtle Beach/Grand Strand area is as follows:

Resident Family Distribution By Annual Income: Horry County

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Annual Income Level Proportion of Total

Households 

$150,000 and more 1.0%

$100,000to$149,999 1.4%

$75,000to$99,999 2.7%

$50,000to$74,999 9.7%

$35,000to$49,999 16.7%

$25,000to$34,999 18.5%

$15,000to$24,999 22.1%

$10,000to$14,999 11.1%

$5,000to$9,999 9.3%

Less than $5,000 7.5%

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