are the two mutually supporting "line departments" which will bring in the business. In addition to these line functions, however, there are also three broad functions which "staff departments" will have to serve. One is merchandising support. The ultimate key to Her Place's success will be return business and favorable word of mouth. But these must be supported by marketing, both "mass marketing" (e.g., ads), and targeted marketing (e.g., to a customer mailing list). A second support function is that of obtaining and maintaining the physical apparatus of the store the storefront itself, fixtures, utilities, cleaning services, insurance. Finally, a vital support function concerns maintaining Her Place as a business entity, legally and financially. Business licences must be obtained and renewed. Accounting and tax services must
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