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ommercial, or a smaller Video Commercial, and the 2 MB, 30-second commercials run at 30 frames per second, which is television quality.

An advantage of these video ads is that they load in the background, and so do not slow down the browsing experience. They do not use streaming, but a proprietary precaching, appearing transitionally, and popping up when the user moves between pages (Alarilla, 2004). There is no delay or stuttering as there is with streaming, depending on the size of the streaming file and the oniine connection, and the video ads appear from time to time while th

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